Lavery is proud to have advised inBeat Agency on its financing with the BDC, as well as on the acquisition of Creative Milkshake. This major transaction represents a significant milestone in inBeat’s growth trajectory and further consolidates its position within an ecosystem where influencer marketing, content creation and digital performance converge. Beyond the strategic expansion it enables, this deal brings together two talented teams with complementary expertise: inBeat, led by co-founders David Morneau and Daniel Cruz, among others, and Creative Milkshake, led by Mirella Crespi. The combined strengths of these teams enhance the group’s ability to innovate, expand its reach in Canada and internationally, and generate greater value for its clients. The mandate was handled by a Lavery team led by Jean-François Maurice and comprising Rodrigo Olmos-Hortigüela, Éric Gélinas and Julie Aubin-Perron. We would like to thank the team at inBeat Agency for their trust, as well as all parties involved for their support throughout the process. Our congratulations to inBeat Agency, Creative Milkshake and all the teams involved for this strategic achievement and the ambitious vision behind it.

Lavery is delighted to welcome Hugo Carrier-L'Italien, Julien Desoer, Gabrielle Gallio and Rodrigo Olmos-Hortigüela. Hugo Carrier-L'ItalienHugo is a member of Lavery's Litigation and Dispute Resolution group and focuses his practice mainly on banking, civil and commercial litigation, restructuring, as well as bankruptcy and insolvency. He acts on behalf of financial institutions and mortgage lenders, in particular. "The obvious passion of the team members and their willingness to create an environment where lawyers are motivated and happy to work is what motivated me to join Lavery". Julien DesoerJulien is a member of the Labour and Employment Law group. As part of his practice, he advises and supports his clients in matters involving both collective and individual labour relations. He is called upon to deal with issues relating to the interpretation and application of employment contracts, collective agreements, labour standards, employer's management rights, as well as the enforcement of disciplinary measures. "Lavery has a long history of excellence and values shared insights among its outstanding lawyers who work together in solidarity. I'm very much looking forward to joining a firm deeply rooted in Quebec that focuses on mentoring and helping its employees develop their professional skills." Gabrielle GallioGabrielle is a member of the Family, Personal and Estate Law team.She specializes in family matters, focusing on the human side of the law and passionately advocating for her clients. She uses a personalized approach tailored to each individual's specific needs, while emphasizing mediation and negotiation to achieve rapid, creative settlements. "Lavery's commitment to excellence and a welcoming approach is one of the reasons I joined this team of seasoned professionals. Working as a family and youth lawyer is my calling. I am committed to supporting parents in difficult situations, helping them to protect what is most precious to them. Lavery offers a range of multidisciplinary legal services through its team of forward-thinking professionals. That is essential in the practice of family law, as working as a team with experts from related disciplines provides broader perspectives and leads to better solutions. I look forward to joining a team that will enable me to help others, one family at a time." Rodrigo Olmos-HortigüelaRodrigo is a lawyer and member of the Business Law group. His main areas of practice are private equity, venture capital, private financing, and mergers and acquisitions. "I decided to join Lavery mainly because the firm is highly esteemed, its decision-making center is located in Quebec, and its clientele is both diversified and sophisticated. It's also an excellent opportunity for me to work with professionals from a wide range of fields."