Client work
Lavery Advises inBeat Agency its financing with BDC and the Acquisition of Creative Milkshake
Lavery is proud to have advised inBeat Agency on its financing with the BDC, as well as on the acquisition of Creative Milkshake. This major transaction represents a significant milestone in inBeat’s growth trajectory and further consolidates its position within an ecosystem where influencer marketing, content creation and digital performance converge. Beyond the strategic expansion it enables, this deal brings together two talented teams with complementary expertise: inBeat, led by co-founders David Morneau and Daniel Cruz, among others, and Creative Milkshake, led by Mirella Crespi. The combined strengths of these teams enhance the group’s ability to innovate, expand its reach in Canada and internationally, and generate greater value for its clients. The mandate was handled by a Lavery team led by Jean-François Maurice and comprising Rodrigo Olmos-Hortigüela, Éric Gélinas and Julie Aubin-Perron. We would like to thank the team at inBeat Agency for their trust, as well as all parties involved for their support throughout the process. Our congratulations to inBeat Agency, Creative Milkshake and all the teams involved for this strategic achievement and the ambitious vision behind it.